List the three other elements of the Marketing Mix:
PRICE - Leaving Cert Business - Question 4 - 2017
Question 4
List the three other elements of the Marketing Mix:
PRICE
Worked Solution & Example Answer:List the three other elements of the Marketing Mix:
PRICE - Leaving Cert Business - Question 4 - 2017
Step 1
PRODUCT
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Answer
The first element of the marketing mix is Product. This refers to the goods or services offered by a business to meet the needs of its customers. It encompasses the design, quality, features, branding, and packaging of the product.
Step 2
PROMOTION
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The second element is Promotion. This includes all activities that communicate the merits of the product and persuade target customers to buy it. Common promotional strategies include advertising, public relations, and sales promotions.
Step 3
PLACE
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The third element is Place. This involves the distribution channels used to deliver the product to the consumer. It includes decisions on where to sell the product, whether through physical stores or online, and the logistics involved in delivering the product.
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