The aim of Public Relations (PR) is to maintain the good image of a business - Leaving Cert Business - Question 13 - 2018
Question 13
The aim of Public Relations (PR) is to maintain the good image of a business. In the spaces provided below, indicate which of the following PR methods is being used ... show full transcript
Worked Solution & Example Answer:The aim of Public Relations (PR) is to maintain the good image of a business - Leaving Cert Business - Question 13 - 2018
Step 1
Vodafone and the Irish Rugby team is an example of
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Answer
Sponsorship. This method involves a business supporting an event, team, or individual through financial or in-kind contributions, which helps to enhance the company's image and visibility.
Step 2
David Beckham and H&M Store is an example of
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Celebrity Endorsement. This method entails using a famous figure to promote a brand or product, thereby leveraging their popularity to encourage consumer engagement and trust.
Step 3
Apple used a
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Press Release to announce the launch of the iPhone X. A press release is a formal announcement that provides information to the media with the intent of garnering publicity for the business.
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