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Outline two benefits of preparing a business plan - Leaving Cert Business - Question A - 2020

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Outline two benefits of preparing a business plan. - It sets out clearly the objectives and targets of the business which gives direction and focus to the business.... show full transcript

Worked Solution & Example Answer:Outline two benefits of preparing a business plan - Leaving Cert Business - Question A - 2020

Step 1

Outline two benefits of preparing a business plan.

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Answer

  1. Clear Objectives and Direction: A business plan helps define specific objectives and targets, providing a clear direction for the business operations.

  2. Secures Funding: It is instrumental in obtaining finance from lenders, as it demonstrates the viability and strategic planning of the business.

Step 2

Outline two reasons for business expansion.

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Answer

  1. Economies of Scale: Expanding production can lower the cost per unit, as fixed costs are spread over a larger number of goods, enhancing profitability.

  2. Increased Market Share: Expansion into new markets allows a business to increase its customer base and improve its market position.

Step 3

Apart from grants, outline two sources of finance to fund business expansion.

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Answer

  1. Share Capital: This involves raising funds by issuing shares to investors, allowing them to partake in company profits and growth.

  2. Retained Earnings: Profits that are reinvested in the business can provide a crucial source of funding for expansion plans.

Step 4

Outline two advantages of information technology to a growing business.

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Answer

  1. Improved Communication: Technology enhances communication through various channels like emails and video conferencing, facilitating better teamwork.

  2. Market Research Tools: Businesses can utilize IT for conducting market research via online resources, allowing for informed decision-making.

Step 5

Outline two reasons why a business would carry out market research.

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Answer

  1. Understand Competitors: To gather insights about competitors and identify areas for improvement or differentiation.

  2. Customer Insights: To comprehend customer needs and preferences, leading to better product offerings.

Step 6

Explain one method of Market Research.

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Answer

Primary Research: This method involves collecting first-hand data through techniques like surveys and questionnaires directed at potential customers to gather relevant insights.

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