Write the word TRUE or FALSE after each of the following statements - Leaving Cert Business - Question 13 - 2019
Question 13
Write the word TRUE or FALSE after each of the following statements.
Brainstorming is an idea generation technique.
Product Screening involves developing a sample ... show full transcript
Worked Solution & Example Answer:Write the word TRUE or FALSE after each of the following statements - Leaving Cert Business - Question 13 - 2019
Step 1
Brainstorming is an idea generation technique.
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Answer
TRUE
Brainstorming is widely recognized as a collective idea generation method, where participants contribute freely to generate a range of ideas.
Step 2
Product Screening involves developing a sample or 'mock up' of a product.
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Answer
FALSE
Product Screening typically refers to evaluating ideas or concepts to determine their viability, rather than focusing on the development of a sample.
Step 3
During the feasibility stage of product development, the product is made available to the market.
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Answer
FALSE
The feasibility stage assesses whether the product can be developed successfully, involving analysis and planning, but not actual market release.
Step 4
Test Marketing involves releasing a small sample in order to test consumer reaction and gain feedback.
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Answer
TRUE
Test Marketing is an essential phase that helps companies gauge the potential success of a product by examining consumer reactions before a full launch.
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