Outline two functions of advertising - Leaving Cert Business - Question A - 2018
Question A
Outline two functions of advertising.
(10 marks)
Worked Solution & Example Answer:Outline two functions of advertising - Leaving Cert Business - Question A - 2018
Step 1
Function 1: Providing Information
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Answer
Advertising serves to inform consumers about a product or service. This function ensures that potential customers are aware of what the business offers, detailing key features and benefits to capture their interest.
Step 2
Function 2: Building Brand Awareness
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Answer
Another crucial function of advertising is to create awareness of new products and services. This helps in establishing the brand presence in the market, enabling consumers to recognize and remember the brand when making purchasing decisions.
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