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Question c
"Irish SMEs (Small and Medium Enterprises) are too dependent on the home market, Europe warns." (Source: Irish Independent, November 2015) Outline the benefits and ... show full transcript
Step 1
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Access to larger markets/ Increased sales and profits
By expanding into foreign markets, Irish SMEs can reach a larger customer base. This increase in sales opportunities often results in higher profits, as selling more goods boosts revenue.
Economies of scale
As SMEs successfully increase production to meet the demand in foreign markets, they can benefit from economies of scale, reducing per-unit costs and overall improving operational efficiency.
Diversifying risk
Entering various international markets can help SMEs mitigate risks associated with dependency on the Irish market. If domestic demand decreases, revenue from foreign markets can provide a buffer.
Easier access to finance
Larger firms often find it easier to secure financing for international expansion. As SMEs establish a presence abroad, they may find similar opportunities for investment or grants.
Government support and resources
Irish government initiatives provide assistance, like grants and resources, which can aid SMEs in navigating and entering foreign markets.
Step 2
Answer
Transport costs
Exporting goods from Ireland incurs significant transport costs, which can impact pricing and reduce competitiveness.
Labour costs
High domestic labour costs can lead to increased production expenses, making it harder for Irish SMEs to compete in price-sensitive markets.
Exchange rate risks
Fluctuations in foreign exchange rates can affect pricing and profits when dealing with currencies outside the Eurozone, creating financial challenges.
Language skills
Navigating foreign markets often requires language proficiency, and the lack of these skills can hinder market penetration and communication.
Bureaucratic hurdles
Regulatory challenges in unfamiliar markets can complicate expansion efforts. Issues such as compliance with local laws and regulations may restrict or delay business operations.
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