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The Irish government is considering only permitting the sale of cigarettes in plain packaging and banning all forms of branding - Leaving Cert Economics - Question 7 - 2016
Question 7
The Irish government is considering only permitting the sale of cigarettes in plain packaging and banning all forms of branding. (a) Explain the term branding. (b)... show full transcript
Worked Solution & Example Answer:The Irish government is considering only permitting the sale of cigarettes in plain packaging and banning all forms of branding - Leaving Cert Economics - Question 7 - 2016
Step 1
Explain the term branding.
Answer
Branding refers to the practice of creating a name, symbol, or design that identifies and differentiates a product from similar products in the market. It encompasses various elements, including logos, color schemes, and packaging, which work together to establish a unique identity for the product. Effective branding helps consumers to recognize and remember a product, influencing their purchasing decisions.
Step 2
Outline one reason why the Irish government is considering introducing this measure.
Answer
One reason the Irish government is considering this measure is to help reduce the demand for cigarettes, particularly among younger people. By removing branding and marketing appeals, the government aims to discourage smoking initiation among adolescents and young adults, contributing to public health improvement.