Photo AI
Question 1
In the case of one multi-national company (MNC) that you have studied, examine the global nature of its activities.
Step 2
Step 3
Answer
Unilever is a prime example of a multi-national company that engages in various global activities across multiple regions. Its global nature can be examined through several aspects:
Unilever manages an extensive supply chain that spans across continents. This allows the company to source raw materials from different countries, ensuring efficiency and cost-effectiveness.
The company employs tailored marketing strategies that cater to regional preferences. For example, Unilever adapts its product branding and advertising in India to resonate with local cultures, while promoting more universal themes in Western markets.
Unilever offers a wide variety of products ranging from food and beverages to personal care items. This diversity enables it to appeal to various demographics globally.
Unilever often collaborates with local businesses and non-profits to enhance its impact in different countries. This includes partnerships aimed at community development and sustainability, reflecting its commitment to corporate social responsibility.
Operating in many countries requires Unilever to navigate different regulatory environments. Their adeptness in complying with local laws ensures smoother operations and enhances their reputation in the global market.
In summary, Unilever's global activities are marked by its supply chain management, marketing adaptability, product diversity, collaborative efforts, and regulatory compliance, all of which contribute to its success as a multi-national company.
Report Improved Results
Recommend to friends
Students Supported
Questions answered