Examine the factors that influence the global distribution of one multinational company that you have studied. - Leaving Cert Geography - Question C - 2013

Several factors influence the global distribution of Nike, including:

1. Market Demand: Nike strategically targets regions with high demand for sportswear. For instance, the company has a strong presence in North America and Europe due to their established sports culture.

2. Supply Chain Management: Nike employs a well-structured supply chain that includes outsourcing production to countries like Vietnam and China, which enables them to reduce costs while maintaining quality.

3. Economic Factors: The purchasing power of consumers in different regions significantly affects Nike's distribution strategy. Wealthier countries see more premium product offerings.

4. Cultural Influences: Local preferences and cultural significance of sports can dictate Nike's product lines and marketing strategies in different global locations.

Nike operates extensively in:

1. North America: Home to its headquarters, this market is crucial due to its high demand for athletic products and established sporting events.

2. Asia-Pacific (e.g., Vietnam): A significant manufacturing base for Nike, allowing cost-effective production and timely distribution to various markets.

Examining the aforementioned factors demonstrates how Nike successfully adapts its business model to fit various global markets. The strategic blend of local market analysis, economic understanding, and supply chain efficiency has allowed Nike to establish itself as a dominant player worldwide. By leveraging both localized and global marketing strategies, Nike ensures relevance in diverse geographic locations, which ultimately contributes to its sustained global presence.