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Tourism Ireland welcomes the news that the Ryder Cup will take place in Ireland in 2026 - Leaving Cert Physical Education - Question (d) - 2022
Question (d)
Tourism Ireland welcomes the news that the Ryder Cup will take place in Ireland in 2026. Golf is the world’s largest sports-related travel market and one that Touri... show full transcript
Worked Solution & Example Answer:Tourism Ireland welcomes the news that the Ryder Cup will take place in Ireland in 2026 - Leaving Cert Physical Education - Question (d) - 2022
Step 1
Discuss the role that sports marketing can have in the promotion of tourism in Ireland.
Answer
Sports marketing plays a critical role in promoting tourism in Ireland, particularly with significant events like the Ryder Cup. Here are some key aspects:
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Increased Visibility: Events like the Ryder Cup draw global attention, increasing visibility for Ireland as a destination. By aligning marketing strategies with such high-profile events, Tourism Ireland can attract a broader audience, showcasing the country's hospitality, landscapes, and cultural heritage.
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Targeted Promotions: Sports marketing allows for targeted promotions aimed at specific demographics, such as golf enthusiasts or sports fans. These promotions can leverage various channels, including social media, travel partnerships, and event sponsorships, to reach and engage these groups effectively.
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Economic Impact: Hosting international sporting events leads to increased economic activity. Sports marketing can help communicate the potential benefits of tourism to local businesses, hotels, restaurants, and other service providers, enhancing overall community engagement and support.
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Community Involvement: Successful sports marketing campaigns often involve local communities, enhancing the tourist experience by showcasing local culture, cuisine, and attractions, which in turn promotes a sustainable tourism model.
In conclusion, sports marketing not only promotes tourism but also creates a lasting impact that benefits the overall economy of Ireland.
Step 2
Outline three key findings from your investigation.
Answer
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Business Involvement: The business I investigated, [Business Name], has actively sponsored local sporting events and teams, significantly increasing its brand awareness and community presence.
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Strategic Partnerships: [Business Name] has formed strategic partnerships with sports organizations to enhance its promotional campaigns, which has led to mutual benefits such as increased foot traffic and sales during events.
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Corporate Social Responsibility: [Business Name] has integrated corporate social responsibility into its sports involvement, supporting youth sports programs and promoting healthy lifestyles, which has positively impacted its public perception and customer loyalty.