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MOJO PAINTS The management of Mojo Paints wants to improve the quality of their paints because of various complaints from their customers - NSC Business Studies - Question 9 - 2016 - Paper 1

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MOJO PAINTS The management of Mojo Paints wants to improve the quality of their paints because of various complaints from their customers. They have requested emplo... show full transcript

Worked Solution & Example Answer:MOJO PAINTS The management of Mojo Paints wants to improve the quality of their paints because of various complaints from their customers - NSC Business Studies - Question 9 - 2016 - Paper 1

Step 1

Distinguish between decision making and problem solving.

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Answer

Decision making is the process of selecting the best course of action from multiple alternatives, often executed by a manager or a member of senior management. It focuses on the choices available and selecting the optimal one for a given situation. On the other hand, problem solving involves identifying and addressing specific problems, which can be tackled by individuals or groups. This process generally requires the evaluation and analysis of the problem to arrive at a suitable solution.

In summary, while decision making is about making choices among alternatives, problem solving is about resolving specific challenges that may require creative solutions.

Step 2

Explain how Mojo Paints may apply the Delphi and nominal-group techniques to solve their business problem.

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Mojo Paints can use the Delphi technique by first gathering a panel of experts to provide their insights on the complaints received. This method involves anonymous feedback where experts submit their opinions in phases, and all responses are synthesized and reviewed for further questioning, leading to a refined viewpoint on potential solutions.

For the nominal-group technique, Mojo Paints may encourage employees to form small groups to collaboratively define the problem. Each participant would initially write down their ideas silently, then share these ideas within the group. This approach allows for collective brainstorming without the bias of dominant voices, ultimately leading to a comprehensive list of potential solutions which can be evaluated collectively.

Step 3

Discuss the advantages of creative thinking.

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Creative thinking fosters innovation and can lead to breakthrough ideas that enhance products and services. It encourages employees to view challenges from different perspectives, enabling them to devise novel solutions rather than sticking to traditional methods. Additionally, it can improve morale and job satisfaction as employees feel more engaged and valued for their contributions to problem-solving processes. This drive for creativity can lead to increased competitiveness in the marketplace and long-term sustainability for Mojo Paints.

Step 4

Recommend practical ways in which Mojo Paints may create an environment that stimulates creative thinking.

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Mojo Paints can cultivate a creative environment by implementing several strategies:

  1. Open Communication: Establishing open lines of communication where employees feel safe to express their ideas without fear of criticism encourages more innovative thought.
  2. Idea Workshops: Hosting regular workshops that focus on creative problem-solving can stimulate new perspectives among employees.
  3. Cross-Department Collaboration: Encouraging collaboration between departments can lead to diverse viewpoints and innovative solutions to problems.
  4. Flexible Workspaces: Designing workspaces that are conducive to creativity, such as common areas for brainstorming, can enhance collaboration.
  5. Recognition: Celebrating innovative ideas and solutions, even if they don't lead to immediate success, can motivate employees to think creatively.
  6. Training Programs: Providing training on creative thinking techniques can equip employees with the skills needed to approach problems innovatively.

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