Read the scenario below and answer the question that follows - NSC Business Studies - Question 2 - 2024 - Paper 1

Threat of Substitutes:

• The scenario indicates that GB faces a challenge from customers who prefer to build their own properties. This signifies a rise in the threat of substitutes, as customers are taking an alternative route rather than sourcing from GB.

Bargaining Power of Suppliers:

• Donga Hardware is the only provider of high-quality cement, which gives it significant power over GB. The text highlights that GB pays high prices because Donga Hardware is the only supplier available, reflecting the strong bargaining power of the supplier.