Market Segmentation (HSC SSCE Business Studies): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
What is the primary aim of market segmentation?
What is the primary aim of market segmentation?
To increase sales, market share & profits
Which are the four main segmentation variables?
Which are the four main segmentation variables?
Demographic, geographic, psychographic, behav.
Why is demographic segmentation the most commonly used method?
Why is demographic segmentation the most commonly used method?
Demographic data is easy to measure & collect
Which age group does Coca-Cola's Fanta primarily target?
Which age group does Coca-Cola's Fanta primarily target?
13 to 16-year-olds
Geographic segmentation divides markets based on what?
Geographic segmentation divides markets based on what?
Geographic locations
Which product does McDonald's offer in the Middle East?
Which product does McDonald's offer in the Middle East?
McArabia
What does psychographic segmentation focus on understanding?
What does psychographic segmentation focus on understanding?
Why people behave the way they do
Which is a behavioral segmentation variable?
Which is a behavioral segmentation variable?
Loyalty
What % of new housing demand will downsizers take up?
What % of new housing demand will downsizers take up?
32%
What % of downsizers have no children living at home?
What % of downsizers have no children living at home?
92%