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10 cards from this deck
Charging different prices to different customers for same product
Customers' ability and willingness to pay
Capture more consumer surplus and increase total profits
Set MR=MCMR = MCMR=MC in each sub-market
Ability to identify different groups of customers
Different price elasticities of demand between groups
Separated markets to prevent seepage
Customers reselling product from low-price to high-price market
Those with less elastic (less price-sensitive) demand
Less elastic demand (must travel at specific times)
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