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10 cards from this deck
Revenue minus costs
Total revenue - total costs
A loss (when costs exceed revenue)
Minimum profit needed to remain in business
Profit earned above normal profit
Total revenue equals total cost (TR=TCTR = TCTR=TC)
Where total profit (TR−TCTR - TCTR−TC) is greatest
Change in total revenue from one additional unit sold
Attracts new firms to enter the market
Profits kept in business; key source of investment finance
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