Consumer Behaviour (AQA A-Level Economics): Quizzes

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Consumer Behaviour
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What does rational behaviour mean for consumers?

Maximising welfare from goods consumed

What is marginal utility?

Extra satisfaction from one more unit

At the point of satiation, what happens to marginal utility and total utility?

Marginal utility = 0, total utility maximised

What does the hypothesis of diminishing marginal utility state?

Marginal utility falls for each extra unit

Why do diamonds have a higher price than water despite water being more useful?

Diamonds scarce, higher marginal utility

What two factors together impose a budget constraint on consumers?

Limited income and given prices

At what point does a utility-maximising consumer reach optimal consumption?

Where MU=PMU = P

What is revealed preference theory used for?

Inferring preferences from buying behaviour

Which is NOT a constraint on consumer choice mentioned?

Government regulations

What happens when consumption continues beyond the point of satiation?

Negative marginal utility occurs

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