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10 cards from this deck
People/groups who create written material or verbal messages
People/groups who read, view, or listen to texts
Process where producers actively construct meanings in texts
Process where receivers interpret & extract meanings from texts
Everything surrounding text: norms, history, attitudes, setting
Spoken, written, and multimodal
To inform, persuade, entertain, or instruct
Cultural, personal, contextual differences, language barriers
Who has authority over meanings & how power is established
Context, Mode, Purpose - affect producers & receivers
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