Graphology (AQA A-Level English Language): Flashcards

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Graphology
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Graphology

Study of how language appears visually on page or screen

Font size measurement unit

Points (72 points = 1 inch)

Grapheme

Fundamental unit of written language (letters, numbers, marks)

Semiotics

Study of how we read and interpret signs

Handwritten text effect

Creates personal, informal tone; suggests authenticity/intimacy

Upper case extended use

May be interpreted as shouting; conveys emphasis/formality

Bold text purpose

Creates emphasis and draws attention to key information

White space function

Prevents clutter, improves readability, lets content breathe

Visual info retention after 3 days

65% vs 10% for written info

Bullet points vs numbered lists

Bullets=equal importance; Numbers=sequence/priority/hierarchy

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