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10 cards from this deck
Study of how language appears visually on page or screen
Points (72 points = 1 inch)
Fundamental unit of written language (letters, numbers, marks)
Study of how we read and interpret signs
Creates personal, informal tone; suggests authenticity/intimacy
May be interpreted as shouting; conveys emphasis/formality
Creates emphasis and draws attention to key information
Prevents clutter, improves readability, lets content breathe
65% vs 10% for written info
Bullets=equal importance; Numbers=sequence/priority/hierarchy
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