Language Analysis: Audience and Purpose (AQA A-Level English Language): Flashcards

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Language Analysis: Audience and Purpose
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Audience in text analysis

The people for whom the text is intended

Two categories of audience

Specific audiences & broader audiences

Four common purposes of texts

To inform, persuade, entertain, argue

Multiple purposes in a text

Yes, a single text may have multiple purposes

Four language adaptation factors

Vocabulary, sentence structure, assumed knowledge, register

Tone in a text

The 'voice' of text; can be formal, informal, humorous, etc.

Textual clues for audience

Formality level, language complexity, info type, layout

Jargon

Specialist terminology used in particular professions/groups

Slang

Informal expressions for specific age groups/subcultures

Register in language

Formal versus informal language

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