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10 cards from this deck
The people for whom the text is intended
Specific audiences & broader audiences
To inform, persuade, entertain, argue
Yes, a single text may have multiple purposes
Vocabulary, sentence structure, assumed knowledge, register
The 'voice' of text; can be formal, informal, humorous, etc.
Formality level, language complexity, info type, layout
Specialist terminology used in particular professions/groups
Informal expressions for specific age groups/subcultures
Formal versus informal language
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