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10 cards from this deck
Icek Ajzen (1985 and 1991)
Personal attitudes, subjective norms, perceived control
Individual's positive & negative evaluations of behaviour
Beliefs about what important others think of the behaviour
Beliefs about control over behaviour; relates to self-efficacy
All 3 factors predicted intentions & actual alcohol consumption
Intentions predict behaviour well within 5 weeks, weaker long-term
TPB predicts intentions well but not actual behaviour change
Relies on self-report methods; social desirability bias issue
Assumes rational decisions; ignores emotional factors in addiction
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