Theory of Planned Behaviour (AQA A-Level Psychology): Flashcards

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Theory of Planned Behaviour
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Developer of Theory of Planned Behaviour (TPB)

Icek Ajzen (1985 and 1991)

Three factors influencing intention in TPB

Personal attitudes, subjective norms, perceived control

Personal attitudes in TPB

Individual's positive & negative evaluations of behaviour

Subjective norms in TPB

Beliefs about what important others think of the behaviour

Perceived behavioural control in TPB

Beliefs about control over behaviour; relates to self-efficacy

Hagger et al. (2011) finding on TPB

All 3 factors predicted intentions & actual alcohol consumption

McEachan et al. (2011) meta-analysis finding

Intentions predict behaviour well within 5 weeks, weaker long-term

Intention-behaviour gap in TPB

TPB predicts intentions well but not actual behaviour change

Key methodological limitation of TPB

Relies on self-report methods; social desirability bias issue

TPB's overemphasis criticism

Assumes rational decisions; ignores emotional factors in addiction

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