De-individuation (AQA A-Level Psychology): Flashcards

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De-individuation
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What is de-individuation?

Loss of personal identity & moral controls in groups

Who first introduced de-individuation (year)?

Festinger (1952)

Zimbardo's additional de-individuation factors

Drugs/alcohol, reduced responsibility, sensory overload

Diener (1980): key focus

Role of self-awareness

Public self-awareness meaning

Concern with how others perceive and judge us

Private self-awareness meaning

Awareness of own thoughts, feelings, internal states

Hirsh et al. (2011) darkness finding

De-individuation leads to prosocial & aggressive behaviour

Postmes & Spears (1998) meta-analysis result

Weak evidence for de-individuation effects (60 studies)

Practical applications of de-individuation theory

Well-lit areas & CCTV for crowd control

Limitation: scope of de-individuation theory

Only explains aggression in specific group contexts

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