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10 cards from this deck
Interpreting behavior through one's own cultural lens & failing to recognize cultural variations
Belief that one's own cultural group is superior to others
Behaviors can only be understood within their specific cultural context
64%
Ethnocentrism - imposed American values on other cultures
Studying behavior from outside a culture for universal principles
Studying behavior from within a culture to identify meanings unique to it
Applying culture-specific findings universally across cultures
Basic emotions like happiness, disgust consistent across species
Include at least one local population member in research team
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