Promotion (Edexcel A-Level Business): Flashcards
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Practise the cards
10 cards from this deck
Definition of promotion
Definition of promotion
Key element of marketing mix drawing attention to products
Above-the-line promotion
Above-the-line promotion
Advertising through paid media channels like TV & newspapers
Below-the-line promotion
Below-the-line promotion
All promotional methods not involving paid media advertising
Purpose of informative advertising
Purpose of informative advertising
Raising consumer awareness with factual product information
Purpose of persuasive advertising
Purpose of persuasive advertising
Influencing consumer behavior by appealing to emotions
Purpose of reassuring advertising
Purpose of reassuring advertising
Targeting existing customers to confirm their purchase decision
What does BOGOF stand for
What does BOGOF stand for
Buy One Get One Free
Public relations (PR)
Public relations (PR)
Managing communication between businesses and stakeholders
Definition of branding
Definition of branding
Giving products distinctive names, symbols, logos, or designs
Strong brands pricing benefit
Strong brands pricing benefit
Can charge premium prices higher than competitors' offerings