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10 cards from this deck
Key element of marketing mix drawing attention to products
Advertising through paid media channels like TV & newspapers
All promotional methods not involving paid media advertising
Raising consumer awareness with factual product information
Influencing consumer behavior by appealing to emotions
Targeting existing customers to confirm their purchase decision
Buy One Get One Free
Managing communication between businesses and stakeholders
Giving products distinctive names, symbols, logos, or designs
Can charge premium prices higher than competitors' offerings
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