Primary and Secondary Research (Edexcel A-Level Business): Flashcards
📚Flashcards
Practise the cards
10 cards from this deck
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Practise the cards
10 cards from this deck
Primary research
Primary research
Collecting data that did not exist before
Secondary research
Secondary research
Collecting information that already exists
Another name for primary research
Another name for primary research
Field research
Another name for secondary research
Another name for secondary research
Desk research
Sample in market research
Sample in market research
Smaller group representative of total market
Closed questions advantage
Closed questions advantage
Easier to analyse and present numerically
Open questions use
Open questions use
Useful when there are many possible responses
Focus groups
Focus groups
Customers attend discussion led by market researchers
Test marketing benefit
Test marketing benefit
Reduces risk of failure by identifying problems early
Why stock movements valuable
Why stock movements valuable
Most up-to-date info on demand, recorded instantly