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10 cards from this deck
Where buyers & sellers meet to exchange goods & services
Process: identifying, anticipating, satisfying customer needs
Sells same products to all consumers in same way
Economies of scale reduce unit costs
Small, specialised segment serving specific customer needs
Premium prices possible with little/no competition
Total amount customers spend in the market
Physical quantity of products produced & sold
(Business sales / Total market sales) × 100%
Markets that constantly change over time
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