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10 cards from this deck
Predicting future sales revenue for a business
Examining historical data chronologically to identify patterns
Trend, seasonal, cyclical, random fluctuations
Predictable fluctuations in sales throughout the year
Highs and lows over years, linked to economic cycle
Gross Domestic Product - total output of economy
Reduces demand as borrowing becomes more expensive
Products with higher demand when incomes fall (e.g. Aldi, Lidl)
Predicting future trends based on past data
Volatile consumer tastes can change rapidly and unpredictably
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