Portfolio Analysis (Edexcel A-Level Business): Flashcards
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Practise the cards
10 cards from this deck
Portfolio analysis definition
Portfolio analysis definition
Strategic tool to categorise & evaluate products/services
First step of portfolio analysis
First step of portfolio analysis
Full & detailed audit of all products and services
Step 2 of portfolio analysis evaluates
Step 2 of portfolio analysis evaluates
Sales, costs, competitor activity, risk factors
Boston Matrix two dimensions
Boston Matrix two dimensions
Market growth rate & market share
Stars in Boston Matrix
Stars in Boston Matrix
High growth market + high market share
Cash cows in Boston Matrix
Cash cows in Boston Matrix
Low growth market + high market share
Question marks in Boston Matrix
Question marks in Boston Matrix
Low market share + high growth market
Dogs in Boston Matrix
Dogs in Boston Matrix
Low market share + low growth market
Cash cows key characteristic
Cash cows key characteristic
Generate more cash than they consume
Alternative name for question marks
Alternative name for question marks
Problem children