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10 cards from this deck
Strengths, Weaknesses, Opportunities, Threats
Strategic tool to summarise & evaluate internal/external audits
Strengths and Weaknesses
Opportunities and Threats
Positive internal traits giving competitive advantage
Negative internal aspects limiting performance
Favourable external circumstances to exploit
External factors that could damage business performance
Visionary leadership, USP, motivated workforce, customer loyalty
Business takes action on findings, not just identifies them
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