SWOT Analysis (Edexcel A-Level Business): Flashcards
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Practise the cards
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SWOT stands for
SWOT stands for
Strengths, Weaknesses, Opportunities, Threats
SWOT analysis purpose
SWOT analysis purpose
Strategic tool to summarise & evaluate internal/external audits
Internal SWOT factors
Internal SWOT factors
Strengths and Weaknesses
External SWOT factors
External SWOT factors
Opportunities and Threats
Strengths in SWOT
Strengths in SWOT
Positive internal traits giving competitive advantage
Weaknesses in SWOT
Weaknesses in SWOT
Negative internal aspects limiting performance
Opportunities in SWOT
Opportunities in SWOT
Favourable external circumstances to exploit
Threats in SWOT
Threats in SWOT
External factors that could damage business performance
Example: business strength
Example: business strength
Visionary leadership, USP, motivated workforce, customer loyalty
SWOT creates value when
SWOT creates value when
Business takes action on findings, not just identifies them