Promotion (Edexcel A-Level Business): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
What does above-the-line promotion refer to?
What does above-the-line promotion refer to?
Advertising through paid media channels
What is the main characteristic of persuasive advertising?
What is the main characteristic of persuasive advertising?
Appeals to emotions rather than facts
Who does reassuring advertising primarily target?
Who does reassuring advertising primarily target?
Existing customers
What unique advantage does internet advertising offer?
What unique advantage does internet advertising offer?
No delay between seeing ad & purchasing
What benefit do loyalty cards provide to businesses?
What benefit do loyalty cards provide to businesses?
Gather valuable customer data
Why is public relations considered cost-effective?
Why is public relations considered cost-effective?
Generates media coverage without ad costs
Where should products be positioned for highest sales?
Where should products be positioned for highest sales?
At eye level on shelves
Which promotional method suits complex or expensive products best?
Which promotional method suits complex or expensive products best?
Personal selling and demonstrations
What advantage do own-label brands give retailers?
What advantage do own-label brands give retailers?
Higher percentage profit margins
What does reduced price elasticity of demand mean for strong brands?
What does reduced price elasticity of demand mean for strong brands?
Demand stays stable despite price rises