Gathering Information (Edexcel A-Level Business): Quizzes

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Gathering Information
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What are the two main types of audit used when gathering information for business strategy?

Internal and external

What does an internal audit help a business identify?

Strengths and weaknesses

What does an external audit help a business identify?

Opportunities and threats

Which is NOT one of the five key areas covered by internal audits?

Competition

Internal audits focus on factors that are:

Within the business's control

External audits examine factors over which the business has:

Little or no control

Why might larger organisations use external management consultants for internal audits?

More objective, independent analysis

Which is part of market analysis in an external audit?

Customer characteristics and needs

What does PESTLE analysis examine?

Political, economic, social, tech, legal, env.

Competition analysis examines industry structure and:

Competitor finance

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