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15 cards from this deck
Electronic media & tech collapse space/time barriers, making world interconnected
Culture liked & enjoyed by ordinary people, e.g. TV soaps
Upper-class & professional middle-class audiences
Weakening between the two cultures
Social control maintaining ideological hegemony
Undermines people's ability to think critically
No such thing; tech gives wide diversity of cultural choices
Distorted media view where appearances are everything
Artificial make-believe images or reproductions
Users/audiences involved in creating culture & content
Create homogenous culture with capitalist values
Globalisation is actually Americanisation
People obsessed with products, over-relying on them
Poorest groups/countries lack access to new media
People unwilling to engage, wrapped up in own media
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