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15 cards from this deck
Media injects message into mind; audiences powerless to resist
1920s (when radio & newspapers became important in society)
Children exposed to violent models more likely to behave aggressively
Social cognitive theory
9 pm
1950s
Key individuals whose reactions directly influenced others
Blumler and McQuail (1995)
Diversion, Personal relationships, Personal identity, Surveillance
Klapper 1960
Selective exposure, Selective perception, Selective retention
Media has dominant messages encoded; decoded differently by people
Preferred, Oppositional, Negotiated
Something that looks real but isn't
Replacement of reality; hyper-real images seem more real than real
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