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15 cards from this deck
Strong leaders galvanize support & draw voters, e.g. Boris Johnson's 2019 win
His charismatic image & public appeal was crucial for Labour's success
Clear socialist agenda attracted strong left-wing base
Internal divisions over Brexit hindered success until party united under Johnson
Favours larger parties, leads to disproportional representation
Encourages multi-party systems & coalition governments (e.g. Germany)
Targeted campaigning using data analytics to reach swing voters
Fixing economic state & Cost of Living crisis left by Conservatives
Media decides which issues are important & should be covered, influencing public agenda
How media frames stories influences public perception of issues & politicians
Media primes public to evaluate leaders on specific criteria through repeated focus
Direct communication with electorate, bypassing traditional media filters
Distorts public perception & influences voting behaviour
FPTP system makes small party votes appear ineffective
Lack funding, social media presence & name recognition; major parties dominate screen time
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