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15 cards from this deck
Achieving goals via attraction, persuasion & influence
Joseph Nye
Military and economic might
American TV shows and Hollywood movies
Harvard, Oxford, Cambridge
BMW and Mercedes-Benz
Shaping global rules, norms & institutions
Nelson Mandela
Cairo speech praising Islamic culture
K-pop and Korean dramas (Korean Wave/Hallyu)
Fulbright Programme
Costa Rica (abolished military 1949)
Less effective; hard power needed (e.g. post-9/11)
Abu Ghraib prison scandal
Combination of soft and hard power
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