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15 cards from this deck
Docs outlining party policies, principles & promises to voters
Specific proposals/plans party intends to implement if elected
Party's policies supported by voters gives mandate to govern
Very specific & unrealistic, led to embarrassing loss
Increase nurses by 50,000
1997, 2001, and 2005
Replaced Blair 2007, led to Labour defeat 2010
Compassion, decisiveness, pragmatic, leadership, commitment, comms
Voting for likely winner instead of preferred candidate to be heard/block another
Conservatives and Labour Party
Digital campaigning, data analytics, TV/radio ads
Digital ads & social media targeted key constituencies
Things Can Only Get Better
Labour isn't working
Got Brexit done
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