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12 cards from this deck
Behaving in morally correct ways when making business decisions
Different concepts; legal decisions can still be unethical
Customers, employees, suppliers, wider community
Benefits like reputation vs costs like increased expenses
Reduced costs initially
Bad publicity, reduced sales, public accountability
High staff turnover, recruitment issues, industrial action
Improved brand reputation
Easier to recruit and retain employees
Costs increase and profits may decrease
May not persuade consumers to buy
Fair wages, safe conditions, sustainable farming practices
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