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15 cards from this deck
How businesses get products from producer to customer
Right place, right time, right quantities
Organisations product passes through from producer to customer
Specialists in selling with contacts, experience & scale
Long: Producer → Wholesaler → Retailer → Consumer
Short: Producer → Retailer → Consumer
Producer → Consumer (no intermediaries)
40-50% of final consumer price
Split large deliveries into smaller quantities for retailers
Commission - percentage of sales revenue
Selling to consumers directly without intermediaries
Longer channels mean less control
Buying and selling through the internet
Buying using wireless mobile devices like smartphones
24/7 sales, reduced premises costs, expanded market reach
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