Choosing the marketing mix (AQA GCSE Business): Quizzes
📚Quizzes
Practise the questions
12 questions from this quiz
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Practise the questions
12 questions from this quiz
What are the four key elements of the marketing mix?
What are the four key elements of the marketing mix?
Product, price, place, promotion
Why is the term 'mix' used to describe the marketing mix?
Why is the term 'mix' used to describe the marketing mix?
Each element influences the others
How can high-quality materials in a product affect pricing?
How can high-quality materials in a product affect pricing?
It can justify charging a higher price
What must businesses ensure before advertising in a specific region?
What must businesses ensure before advertising in a specific region?
Distribution can deliver to that area
What is Premier Inn's product value proposition?
What is Premier Inn's product value proposition?
Guaranteeing 'a good night's sleep'
What pricing strategy does Premier Inn use?
What pricing strategy does Premier Inn use?
Dynamic pricing from approx £69
Which promotion channels does Premier Inn use?
Which promotion channels does Premier Inn use?
TV, online & social media
What is a key characteristic of an effective marketing mix?
What is a key characteristic of an effective marketing mix?
It meets customer needs
Which businesses typically compete primarily on price?
Which businesses typically compete primarily on price?
Discount supermarkets & low-cost airlines
Which businesses focus heavily on promotion to differentiate?
Which businesses focus heavily on promotion to differentiate?
Soap manufacturers & furniture retailers
Which businesses emphasise product quality and innovation?
Which businesses emphasise product quality and innovation?
Luxury vehicles & tailor-made holidays
What factors drive marketing mix changes over time?
What factors drive marketing mix changes over time?
Economic conditions & consumer preferences