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12 questions from this quiz
Product, price, place, promotion
Each element influences the others
It can justify charging a higher price
Distribution can deliver to that area
Guaranteeing 'a good night's sleep'
Dynamic pricing from approx £69
TV, online & social media
It meets customer needs
Discount supermarkets & low-cost airlines
Soap manufacturers & furniture retailers
Luxury vehicles & tailor-made holidays
Economic conditions & consumer preferences
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