Place (Distribution) (AQA GCSE Business): Quizzes
📚Quizzes
Practise the questions
13 questions from this quiz
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Practise the questions
13 questions from this quiz
What is the primary purpose of distribution in marketing?
What is the primary purpose of distribution in marketing?
Right place, right time, right quantities
What is a distribution channel?
What is a distribution channel?
All organisations a product passes through
Why do businesses use intermediaries despite sharing profits?
Why do businesses use intermediaries despite sharing profits?
Intermediaries are specialists in selling
In Channel 1, how many intermediaries are between producer and consumer?
In Channel 1, how many intermediaries are between producer and consumer?
Two intermediaries
Which distribution channel represents direct marketing?
Which distribution channel represents direct marketing?
Producer → Customer
What percentage of the final consumer price do high street retailers typically take?
What percentage of the final consumer price do high street retailers typically take?
40-50%
What does it mean when wholesalers 'break the bulk'?
What does it mean when wholesalers 'break the bulk'?
Split large deliveries into smaller ones
How are agents typically paid for selling products?
How are agents typically paid for selling products?
Commission - percentage of sales revenue
What is a main advantage of direct selling?
What is a main advantage of direct selling?
Keep all profit margins
What happens to control as distribution channels get longer?
What happens to control as distribution channels get longer?
Longer channels mean less control
What is e-commerce?
What is e-commerce?
Buying and selling through the internet
What is a key business advantage of digital distribution?
What is a key business advantage of digital distribution?
24/7 sales capability
What is a disadvantage of e-commerce for customers?
What is a disadvantage of e-commerce for customers?
Can't physically examine products first