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13 cards from this deck
Words close together starting with same consonant sound
Words that sound like the noises they describe
How words sound rather than just their meaning
Repeated sounds naturally draw the eye and ear
Makes phrases more memorable and easier to recall
Appeals directly to readers' sense of hearing
More powerful and vivid
Heavy object hitting the ground
Alliteration - repeated 'P' sounds
Onomatopoeia - creates vivid sensory description
Never just identify - always explain effect on reader
Target audience and how technique appeals to them
Subconscious level - naturally engaging and memorable
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