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11 cards from this deck
Art of using language effectively to persuade, influence, or engage
Through emotions, logic, and sense of engagement
Doesn't expect or need an answer from reader
Make audience think & lead to writer's conclusion
Grouping words/phrases in sets of 3 for emphasis
Brains find patterns of 3 satisfying & easy to remember
Deliberate exaggeration to create emotional response
Placing contrasting/opposing ideas close together
Highlights differences between opposing concepts
Inserting extra info using brackets, dashes, or commas
Better analysis of texts & evaluation of persuasive strategies
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