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12 cards from this deck
Overall manner a text is written; writer's unique voice/approach
Specific language level chosen to match social situation/audience
Vocabulary, sentence structures, organisation, tone
Audience and context/social situation
Vivid imagery & dynamic action; like watching a film unfold
Balanced, factual manner; helps readers understand news clearly
With authority figures or in professional contexts
Standard English, polite tone, complex sentences, no contractions
With friends/peers or to create casual, friendly atmosphere
Colloquial language, slang, contractions, conversational tone
Never just identify features - always explain their effects
Makes text feel personal and direct
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