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12 cards from this deck
Overall feeling/atmosphere created through word choice
Attitude towards subject matter and audience
Personal, friendly, or familiar
Serious, professional, or distant
Emotional or passionate tone
Emotional, passionate, or excited
Tension or urgency
Relaxed or contemplative
Serious and straightforward
Passionate, urgent, or authoritative
Words don't mean what they appear to say
Too positive or negative for the situation
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