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12 cards from this deck
Help readers make decisions or solve problems
Advice helps readers make informed choices; persuasive convinces them of specific viewpoint
Clear and calm, not emotional or aggressive
Builds trust, makes readers more likely to follow guidance
Clear and direct approach
Uses 'you' to make guidance personal and direct
Matches audience's level of subject knowledge
Logical structure, step-by-step format, clear headings
Legal advice from solicitor, official government guidance
Magazine advice columns, casual blog posts
Builds authority and professionalism
Creates relatability and accessibility
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