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13 cards from this deck
To make readers agree with an opinion
To get readers to take specific action
Clear and forceful language
Facts and figures
Emotive language
Using phrases like 'It is clear that...'
Exaggerated statements that emphasise a point
Repeating key words/phrases to reinforce the message
Questions that don't need answers but make readers think
To make arguments appear credible and authoritative
To create emotional responses in readers
To establish direct relationship with readers
Logical arguments with emotional appeals
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