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12 cards from this deck
Real people w/ specific interests, knowledge levels & expectations
Tone, style, and register
Light-hearted
Colloquial or chatty
Formal and serious
Specialised language (technical terms allowed)
Explain clearly, avoid jargon
Conversational
Formal
'We' and 'you'
Slang or text speak (seems patronising)
Range of vocabulary & varied sentence types
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