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13 cards from this deck
Specific person or group of people
Sender's address, recipient's address, date
Writing to someone unknown or in authority
Dear Sir/Madam
Yours sincerely
Yours faithfully
Standard English, no text speak or slang
Use reader's name, e.g. 'Dear Jenny,'
Best wishes or warm regards
Not allowed - still use Standard English
Early in the letter
Strengthens your case/makes argument more convincing
Audience awareness, appropriate tone, clear communication
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