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12 questions from this quiz
Inform, Advise, Argue, Persuade, Entertain
Structure, language choice, reader engagement
Address opposing arguments
The attitude or feeling you convey
The level of formality in language
Objective, authoritative tone; formal
Rhetorical questions & pronouns (you/we)
In the middle of action
Complex sentences, figurative language
Gradually, saving strongest points last
When appropriate for purpose & audience
Prioritise one main purpose
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