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An increase in online shopping could reduce impulse buying - Junior Cycle Business Studies - Question ii - 2022
Question ii
An increase in online shopping could reduce impulse buying. Explain the term impulse buying.
Worked Solution & Example Answer:An increase in online shopping could reduce impulse buying - Junior Cycle Business Studies - Question ii - 2022
Step 1
Explain the term impulse buying.
Answer
Impulse buying refers to the phenomenon where consumers purchase goods without prior planning or consideration, often triggered by emotions or immediate desires. This behavior can lead to acquiring items that are ultimately unnecessary, resulting in potential waste of money or poor value. Impulse buying typically occurs in retail environments where stimuli such as promotions, discounts, or attractive displays capture the attention of shoppers, compelling them to make unplanned purchases.
Step 2
Outline two methods businesses use to encourage their customers to impulse buy when shopping in-store.
Answer
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Discounts and sales: Businesses often reduce prices on items to entice customers to buy, regardless of whether they need these items or not.
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Placing sweet treats/magazines and other small items at the checkout: By positioning attractive, inexpensive items near the checkout area, businesses capitalize on the moment when customers are waiting to pay, increasing the likelihood of impulse purchases.