List four functions of advertising - Junior Cycle Home Economics - Question 7 - 2005
Question 7
List four functions of advertising.
(i) ________________________________________________
(ii) ________________________________________________
(iii) _____________... show full transcript
Worked Solution & Example Answer:List four functions of advertising - Junior Cycle Home Economics - Question 7 - 2005
Step 1
(i) Introduces new products to the market
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Answer
Advertising plays a crucial role in introducing new products to consumers. By raising awareness of a product's existence, advertisements help potential customers discover new offerings.
Step 2
(ii) Provides information on a product
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Answer
One of the primary functions of advertising is to inform consumers about a product's features, benefits, and usage. This information helps consumers make informed purchasing decisions.
Step 3
(iii) Promotes brand name and presents a good image of the company
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Advertising not only showcases individual products but also helps build a strong brand identity. A positive advertisement can enhance the brand's reputation and create a favorable image in the minds of consumers.
Step 4
(iv) Helps increase sales of a product
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Answer
Effective advertising strategies are designed to drive sales. By capturing the attention of the target audience, advertisements encourage consumers to buy, thereby increasing sales for the advertised product.
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